Adidas: Creativity is the Answer

During the 2018 FIFA World Cup, Adidas believes creativity goes beyond the pitch. Across every aspect of sport culture, "Creativity is the Answer." Creators from London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow have come together to help shape the narrative. Athletes, musicians, artists, filmmakers and adidas to make a first-ever open-sourced campaign and real-time pulse of the World Cup. Together, the world proves creativity is the difference-maker in an athlete’s game, life and world.
Agency: Sockeye.