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Outdoor
Tourism Yukon: Midnight Sun
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The midnight sun refers to what happens in the summer sky around the Arctic Circle. The sun drops in the evening, but never quite sets. Then it rises again. Hence the sky is a riot of colour for several hours in the absolute dead of night. We wanted to bring some of the magic of the Yukon to Vancouver, by contrasting the dark sky with the brightness of Midnight Sun. Live images were captured for two weeks between 10:30 pm and 1:30 am just outside Dawson City, Yukon and posted live on digital billboards.
Account Director: Lindy Scott |
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