Bonobos: Evolve The Definition - Chris Cubas

If you search for “masculine,” it is defined by having qualities traditionally associated with men, especially strength and aggressiveness. The synonyms paint a picture of men as macho, powerful, red-blooded, and vigorous. That limited definition doesn't cover every man out there. Instead of asking men to fit into a preconceived notion of “being a man.” Men’s clothing and accessories brand Bonobos wanted to #EvolveTheDefinition of masculine and create a world where every man fits.