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Top 6: July 25th 2018

In the wake of a politically divided 2017, MLA released ‘Lamb Side Story’, a satirical musical that takes place beside a suburban barbecue. Drawing upon original film poster designs from West Side Story, the visual collisions represent the two sides of a politically divided Australia coming together through the power of lamb. The posters appeared outside of cinemas where the long-form cinema ad premiered in the suburb of ‘Broadway’. Agency: Monkeys

Category Food
Client Meat & Livestock Australia
Agency The Monkeys
Country Australia
Uploaded 19 July, 2018

Credits

Group Chief Creative Officer
Scott Nowell
Creative Director
Scott Dettrick
Senior Art Director
Scott Zuliani
Senior Copywriter
Tim Pashen
Head of Planning
michael hogg
Planner
Charlotte Marshall
Designer
Laura Ives
Group Content Director
Humphrey Taylor
Senior Content Director
Katie Wong-Hee
Content Executive
Will Davies
Content Manager
Victoria Zourkas
Content Executive
Will Davies
Head of Production
Thea Carone

Other credits

MLA – Chief Marketing Officer – Lisa Sharp

MLA – Brand Manager – Anna Sharp

MLA – Acting Brand Manager – Rebecca Tearle

MLA – Assistant Brand Manager – Jasmin Koch

Meat & Livestock Australia: BBQ

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