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Prudential Assurance Malaysia Berhad (PAMB): The Touch Wood Wood
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Prudential Assurance Malaysia Berhad (PAMB) has partnered up with Bonsey Jaden to launch its latest digital campaign for PRUcancer X protection plan called 'UNSUAY'. Understanding that talking about cancer has never been easy, the campaign takes on a light-hearted and full-of-puns approach through the introduction of a spurious brand selling original products of the ‘Touch Wood’ Wood, 'Suay' Slapper and the 'Choi' Pin. The message is that the gesture of 'touch wood' or exclaiming 'choi' will not cover one's need during the time of need. ‘Superstition can’t cover you’.
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