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Web Film
ABSA: Africanacity
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Africanacity. A new word for our new purpose. There’s a way of doing things that’s unique to our continent. Of meeting every challenge with tenacity, ingenuity, positivity and creativity. At Absa, we call this Africanacity: the distinctly African ability to always find ways to get things done. It’s the driving force behind everything we do. That’s Africanacity. That’s Absa.
Agency: FCB, Africa
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