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National Geographic / Coors Light: My Next
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National Geographic has collaborated with Coors Light for a six-part branded content micro-series, ‘My Next’. The films see two accomplished explorers completely removed from their comfort zones as they set off on separate adventures to opposite ends of the world. Multi-award-winning content studio Evolve Studio produced the series and provided end-to-end post production. The project comes as Coors champions the roots of its beer, inspired by nature, by getting out and enjoying the wild. For the beverage brand, National Geographic were the perfect fit for the partnership, and together they devised ‘My Next’. The project aims to awaken and inspire a new generation of adventurers by challenging explorers beyond their usual boundaries. Submarine pilot and oceanographer Erika Bergman and geothermal scientist Andres Ruzo were both selected for the adventure. Each chose locations outside of their normal research areas to embark on their ‘bucket-list’ expeditions. Erika journeyed to the canopies of Costa Rica and Andre to the boiling rivers of Iceland. Agency: Evolve Studio
Creative Director: Tom King (Senior Director of Production and Creative) |
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