 |
Top 6: August 1st 2018
Web Film
METRO: Own Business GirlsTop 6: August 1st 2018
The METRO "International Own Business Study" conducted in 10 countries with 10.000 participants shows that women take a strong interest in entrepreneurship: 45% dream of starting their own business. But when it comes to realizing this dream there is a gap: Only 12% of these women think it is "very likely" that they will ever turn their ambition into reality. What prevents them from starting a business? There are several reasons. But one stands out. “Insufficient financial support" is named as the top answer with 49%. By addressing the local, national and international press via different channels we created a high awareness for the topic and the study itself. Serviceplan Campaign, Germany used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: "Own Business Girls" – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.
Media Agency: Mediaplus Media 3 Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
