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Pepsi Light: Feel Light, 2
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Pepsi Light is a product that invites us to go out, to move, to be active. Pepsi logo represents that movement, and by making a small twist, its shapes could become in waves, mountains, parachutes or windsurfing kites. So, that's what we did: we turned the logo into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to the really significant. Agency: Sancho BBDO, Colombia.
Illustrator: Juan David Pardo, Tatiana Serpa Related |
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