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Royal Caribbean: Challenge Accepted
Creative and technology agency, whiteGREY has launched a social media campaign for Royal Caribbean International, partnering with global social media sensation and Australian comedy Queen, Celeste Barber. whiteGREY's #cruisechallengeaccepted campaign aims to convince Australians that a Royal cruise ship can be a holiday destination in itself and challenges comedian Celeste Barber to complete several Royal Caribbean onboard experiences in just one day. The clincher is; Celeste is on dry land.
Group Business Director: Justine Leong |
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