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Sanderson Farms: Penguins
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This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign, created by BBDO, Atlanta, focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.
Chief Strategy Officer: Tricia Russo Related |
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