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AGL: AGL Essentials 'Balloons'
At a time when Australian energy prices are a national topic and consumer mistrust of the category is high, AGL recently engaged CHE Proximity for the launch of its new product, 'Essentials'. Offering consumers choice amid what many find to be a sea of confusing deals and discounts in the industry the new Essentials product instead simply offers low rates, fixed for 12 months. With production company Scoundrel, CHE Proximity collaborated with renowned Australian artist and director James Dive to create a campaign based around minimalist installations.
Client Partner - Jamal Cassim Related |
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