HelpAge India: Tree

HelpAge India is a very well known organization that has been active in doing a lot of social work for the elderly. JWT New Delhi's goal was to demonstrate the efforts made by this organization, in a very simple way. So that it not only creates awareness, but also gets more people involved in the process. "The basic insight we we worked on was that falling trees are bound to attract people, and thus maximizing the reach of our message," said agency ECD Elvis Sequeira.