Outdoor ad: Lidl: Serious Support for Carlow

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Women's Gaelic Football is an amateur sport. It's premier competition takes place on a county versus county basis. Players play for the place of their birth. Lidl's sponsorship has been a driving force behind the increased popularity of women's Gaelic Football in the last 3 years. For this campaign BBDO Dublin re-created team jerseys, using products exclusively available in Lidl, for every county, big and small. It was a labour of love. These 7 jerseys are just a sample of the 26 that proved just how serious Lidl are about their commitment to women's Gaelic football.