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Outdoor
Missing Persons Advocacy Network: The Unmissables, 2
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Modern-day milk cartons help reignite the search for missing people, The Unmissables, via whiteGREY Melbourne. Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 – 11 August) via whiteGREY Melbourne. In addition to the hand-held missing persons posters and cafe exposure, the campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms. Created to raise awareness of the 38,000 Australians who go missing each year.
MPAN, CEO & Founder: Loren O’Keefe Related |
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