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To announce the launch of DraftKings' new Sportsbook betting app, we brought back Dr. Aftkings to cure people’s suffering from a range of new sports-related disorders. To make this launch special, we paired the good doctor with our new spokesperson, Charles Barkley. We also created a series of digital films starring Barkley that helps teach people about the ins and outs of betting. The campaign will also include gifs, social posts and Instagram stories.
Other credits
DraftKings:
Brand & Creative – Don Lane
Brand & Sports Marketing – Michael Shonkoff
Acquisition Marketing – Stephanie Sherman
Brand Director – Megan Montgomery
Senior Marketing Associate – Katie Donohue
Manager, Social Marketing – Kyle Beaudouin
Creative Director – Scott Salsbury
Director of Design – Thibault Kim
Marketing Director – Josh Levin-Scherz
Marketing Specialist – Ethan Shibutani
Marketing Specialist – Ben Stepansky
Deutsch Office: New York
Chief Creative Officer, New York – Dan Kelleher
Executive Creative Director – Pete Johnson
Associate Creative Director – Jameson Rossi
Senior Art Director – Lauren Geisler
Senior Copywriter – Gabe Sherman
Director of Integrated Production – Joe Calabrese
Director of Print and Art – Sarah Manna
Senior Producer – Andrea Segura
Integrated Producer – Marieme Sall
Project Manager – Ashley Heisner
Planning Director – Andrew Quay
Senior Strategist – Rachel Gruber
Account Director – Andrew Arnot
Account Supervisor – Emily Doll
Business Affairs:
Director of Business Affairs – Maria Taris
Group Director, Integrated Business Affairs – Stacy Schwartz
Integrated Business Affairs Manager – Nikki Balekjian
Production Company: O Positive
Director – Kenny Herzog
Executive Producer – Ralph Laucella
Executive Producer – Devon Clark
Line Producer – Jason Gilbert
Director of Photography – Scott Henriksen
Editorial: Gattie & Lopez
Editor – Chuck Willis
Editor – Greg Ryan
Managing Director – Sue Willis
Executive Producer – Anna Pettiti
Production Company: Steelhead
Executive Producer – Jeff Morgan
Line Producer – Kelly Amato
Director – Adam Jones
Director of Photography – Patrick Jones
Editorial: Steelhead
Executive Producer – Jeff Morgan
Producer – Samantha Addy
Editor – Cohan Anderson
Editor – Martin Murphy
Photo Agency: Greenhouse Reps
Corey Nickols
Telecine: Steelhead
Colorist – Juan Guzman
Telecine: Chimney
Colorist – Lez Rudge
Visual Effects: FIXTER
Flame Artist – Rich Schreck
Visual Effects: Long Tack Sam
Creative Director/Partner – Colin Stackpole
Flame Artist – Pete DeAndrea
Music/Licensed Music Tracks:
Extreme Music Track - XCD070_01 SUPERBAD
Audio Post: Long Tack Sam
Audio Engineer – Walter Bianco
Shoot Location:
Los Angeles, CA
End Tag Animation/Graphics Company: Long Tack Sam
Motion Graphics – Ed Tasick
Please contact Vonda LePage (Vonda.LePage@deutsch.com) to request additional information or materials from this campaign.
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