Quaker: Trapped

BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats.

Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night.

The radio spots revolve around the idea that when your breakfast is already made, you get to sleep and dream longer about everything from taking driving lessons to building your own dream home.