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Web Film
Kellogg's: Make Mornings Great
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Kellogg's Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids' appreciation for them, for Mothers' Day in Thailand on Sunday 12th August. The video, created by J. Walter Thompson, Singapore, has already garnered some 1.3 million Facebook views via the Kellogg's Thailand page and KOL's. Based on research conducted by Kellogg's, it became apparent that many parents, especially mothers, are too busy to enjoy breakfast in the morning. And with women comprising almost half of the country's overall workforce, Thailand has the highest percentage of working women in the region.
Gaurav Lalwani - General Manager & Regional Business Director Related |
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