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Greens Baking: Bike Shed
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Greens Baking has this week launched a new integrated campaign titled ‘Sneak in a Cake Break’ via Saatchi & Saatchi Melbourne. While baking from scratch is a gratifying experience, it has always required an investment of time and energy. Greens Baking’s Cake Break is an innovative range of delicious single-serve cakes that you can microwave in under a minute. With the Cake Break range, it’s now possible to bake almost anywhere – as long as you have a microwave. Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking’s Cake Break range.
Senior Integrated Designer: Matt Alpass Related |
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