Grey London has teamed up with Police Now to bring together businesses and charities including CALM, London First, the National Literacy Trust, the British Transport Police, … read moreWestfield, Facebook, Next, VICE, UNILAD, Mulberry Schools Trust and CBI to launch Take:90. The campaign aims to help reduce acts of aggression and impulsive violence caused by anger in everyday situations such as evenings out, in the workplace, on the commute or online. Grey London’s strategy is based on scientific evidence showing that it takes just 90 seconds for the neurotransmitters that cause anger to flush out of our systems. Through 90-second content including films, a meditation, long copy ads and 90 new angry-to-calm emoticons, the aim of Take:90 is to make ‘taking 90’ part of our everyday vocabulary just as the term ‘designated driver’ helped to prevent drink driving.
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