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Gillette: The Best Men
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With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989.
Group Creative Director: Grey London Related |
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