Glenfiddich: Glenfiddich Experimental Series

Posterscope, Dentsu Aegis’ specialist out-of-home agency, has collaborated with Vizeum and JCDecaux to bring snow, infinity mirrors and beer-filled street furniture panels to the streets of Sydney and Melbourne, for the Experimental Series of whisky from Glenfiddich. The Experiemental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experiments - IPA experiment, the first single malt finished in Indian pale ale craft beer casks; Project Twenty, a top-secret project that brought together twenty whisky experts from around the globe to create one unexpected single malt; and Winter Storm, a new limited edition 21 year old whisky finished in in small batches of rare Icewine casks from Canada. Featured across five locations in Sydney and Melbourne, the campaign uses street furniture ‘innovate’ panels to depict the different elements of Glenfiddich Experiemental Series: a snow storm effect for Winter Storm, an infinity mirror for Project Twenty and an IPA beer filled street furniture panel for the IPA Experiment.