QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state's road toll. It's the highest per capita in Australia, … read morewith 100 fatalities recorded last year -- a 16 per cent rise on the previous year. With this in mind, The Core Agency developed an integrated suite of work aiming to tell the importance of road safety through a child's voice. In developing the strategic approach for the campaign, The Core Agency, Sydney applied behavioural science theories[3], showing how people are more likely to make changes when large tasks are broken down into small individual ones, to appear less daunting.
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