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Web Film
QBE Insurance: Safer Roads Story
QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state's road toll. It's the highest per capita in Australia, with 100 fatalities recorded last year -- a 16 per cent rise on the previous year. With this in mind, The Core Agency developed an integrated suite of work aiming to tell the importance of road safety through a child's voice. In developing the strategic approach for the campaign, The Core Agency, Sydney applied behavioural science theories[3], showing how people are more likely to make changes when large tasks are broken down into small individual ones, to appear less daunting.
Creative Partner: Christian Finucane Related |
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