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The Kraken Black Spiced Rum: A Tale Well Told
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The Kraken® Black Spiced Rum today announced its most ambitious advertising campaign to date: a cinematic, epic encounter with the titular beast of legend, recounted in tavern tall-tale glory by Tom Payne of The Walking Dead. The new campaign, created by advertising agency Technology, Humans, and Taste (THAT) capitalizes on the cultural appetite for epic storytelling and is aimed squarely at the brand’s longtime audience of comic book, video game, sci-fi, fantasy, and superhero fandom. In a spot produced with the cinematic flare of a summer blockbuster or cult TV series, The Kraken, the anti-hero brand that shatters typical spirits stereotypes, has gone the extra mile to prove its destructive beast is real. The ad will run August 20 - October 31, and the episodic breakdown will leave fans yearning for the next epic tale.
Director of Design: Ryan Price Related |
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