Shubh Incense: DACOIT

India is a country of movie buffs. Film stars are not just praised or loved, they are revered.

To depict the power of Shubh Agarbatti’s fragrance, we created posters with illustrations of India's most dreaded villains with never-seen-before saint-like expression.

The unconventional posters were plastered outside cinema halls and also in and around incense stick retail outlets, compelling moviegoers and shoppers to stand and wonder for a while and then realize how Shubh Agarbatti's fragrance has brought out the divine side of each villain.