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Intermarché: Je t’aime Trop
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We've all heard that sentence when we were children, but we didn't really believe in it. But when Léa sees the tallest boy in her school eating soup in the cafeteria, she starts to wonder: is it actually true? Parents aren't just talking nonsense? And how much soup does she have to eat in order to reach the upper-most corners of the closet where the things she “loves too much” are stored? That’s what Eddy Mitchell and Les Chaussettes Noires sing about in “Je t’aime Trop (I love you too much), which accompanies the campaign “Fidélité”, the latest chapter in Intermarché’s Better Eating saga.
Everyone, Léa and her parents included, knows, since the release of the last two campaigns, “L’Amour, l’Amour” and “J’ai Tant Rêvé” that when it comes to eating better, Intermarché is the place to go. Especially now that the brand has launched its brand new loyalty card, which rewards customers with discounts for their purchases of fruits and vegetables. The campaign features Intermarché’s trademark features – once again, a French song, once again, a boatload of cuteness, and once again, tons of vegetables. However, while the campaign follows the recipe that made the saga such a success, Intermarché has refreshed the look, adopting a slightly lighter, more dynamic and playful tone. To find out what Léa’s after, take a look at the new spot, “Je t’aime Trop”, which was developed by Romance and Rudi Rosenberg (Insurrection).
President : Christophe Lichtenstein Related |
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