T. Rowe Price: Go Beyond the Numbers to Get the Full Story for Investments

T. Rowe Price today launched a new U.S. mass media advertising campaign, 'The Full Story', showcasing its strategic investing approach. The campaign created by J. Walter Thompson, is designed to dispel some of the inherent complexity in investing by demonstrating how the firm’s investment professionals conduct research, going beyond the numbers and into the field to identify and analyse investment opportunities for its mutual funds and other investment products. The advertisements illustrate for investors T. Rowe Price’s investing process, which is driven by rigorous research, independent thought, and prudent risk management. Beginning today, the campaign is running nationally in digital and print properties, social media channels, and select local TV markets. T. Rowe Price plans to launch its national TV spots in September.