Captain Fantastic Elton John, best known for captivating audiences with bitter sweet ballads and world-conquering anthems, is back with a bang in a new multi-million pound Snickers … read moread campaign, as you’ve never seen him before. The clever new ad, out September 1st, sees Elton venture into the hip hop genre as the personification of American artist, Boogie amidst a rap battle, when he’s lost his edge due to hunger. The film kicks off at a house-party with an MC battle featuring up-coming talent, Emarr Kuhomano and Monique Lawz, before Elton steps up to the plate wearing his iconic red glitter jacket and glasses. Out of place in a cipher, Elton lets rip one of his biggest hits ‘Don’t go breaking my heart’, whilst the crowd look puzzled. Oxford-born UK rapper Femi Nylander takes matters into his own hands, getting the beat back on track by offering Elton a Snickers bar - wherein the real Boogie returns on form. Agency: AMV BBDO, London.
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