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Dos Equis, the Official Beer Sponsor of the College Football Playoff and the cerveza that single-handedly created the game itself, is keeping it interesante this season. Breaking next week, the brand unveils new television spots featuring coaching legends Les Miles and Steve Spurrier. The ads are the latest in Dos Equis’ “Keep It Interesante” campaign, launched this past spring to give drinkers permission to embellish their stories to make for a more entertaining night out. For college football season, Dos Equis enlisted Miles and Spurrier to show the world how Dos Equis shaped every aspect of college football, with no help whatsoever. In a series of spots created in collaboration with Droga5, the coaching legends are spotlighted in ways fans will definitely recognise, but adding a fun, interesante twist.
Credits
Other credits
Junior Copywriter James Gross
Junior Art Director Gianna D’Amico
Design Director Devin Croda
Designer Erin Wilson
Design Technologist Danielle Clemons
Creative Technology Director Brian Moore
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Executive Producer, Film Rebecca Wilmer
Producer, Film Brandon Chen
Associate Producer, Film Kelly Appleton & Carlos Valdivia
Co Director, Interactive Production Tasha Cronin
Sr. Producer, Interactive Andrew Puzzuoli
Producer, Interactive Aaron Matys
Director of Print Services Rob Lugo
Sr. Producer, Print Alyssa Dolman
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Ramon Jimenez
Strategy Director Nick Maschmeyer
Communications Strategy Director Yan Wang
Communications Strategist Clark Cofer
Group Data Strategy Director Andea Campbell
Senior Data Strategist Christina Fieni & Joshua Gordon
Head of Account Management Dan Gonda
Group Account Director Alex Woods & Ed Rogers
Account Director Celeste Pulman
Account Supervisor Taylor Berry
Associate Account Manager Kenzie Grubbs
Project Manager Hillary Jordan & Joe Watana
Legal Sarah Fox & Zachary Werner
Sr. Business Affairs Manager Whitney Vose
Business Talent Manager Dino Spanakis
Founder: Robert Herman
Photographer: Paul McGeiver
Editorial Mackcut
Editor Ryan Steele
Assistant Editor Devon Flint
Executive Producer Gina Pagano
Producer Margarita Mutuc
Audio Engineer Sam Shaffer
Post Production Smoke + Mirrors
Executive Producer Steve Intrabartola
Senior Producer Courtney Barasch
VFX Supervisor Matthew Stroub
Lead Flame Artist Dino Tsaousis
Colour Company 3
Colourist Tom Poole
VP Ashley Kim
Producer Alexandra Lubrano
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