 |
Tv
Boots: Faceless
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. Today, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses on how using these products make people feel – with the campaign featuring real people to celebrate beauty in a completely different way. From a lipstick saved for a special occasion, to skincare products which help boost confidence, Boots can provide the beauty essentials for those who make their own rules. The TVC by Ogilvy UK is a celebration of how beauty touches so many different parts of our lives – whether it be dancing in a studio, getting ready for a night out or playing around in the outdoors with friends. The dance sequences feature different personalities, all while keeping faces off camera and integrating the breadth of Boots products available for everyone to showcase their individuality and feel good. The film’s scenes are briefly interjected with products including No7 Match Made foundations, Soap & Glory blush, and Maybelline lipsticks to name a few.
Planner: Emma Banks Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
