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Experiential
Rakshabandhan: #LetsPawtect Social Experiment
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For the Indian festival, Rakshabandhan, WATConsult and BarkNBond showed some unique love to the pets and at the same time to mark the occasion of National Dog Day, they also launched a campaign, "LetsPawtect" to take a pledge to protect and shed our love to the ones on the street. WATizens tied Rakhis (threads or ornamental bracelets) to their pet dogs. The 'brother-sister' bond is, indeed, one of the most amazing bonds and so it is with pets and there also lies a strong belief that most people share a much deeper bond with their pets than their siblings.
Concept and Scripting: Surbhi Arora, Kshitij Rishishwar Related |
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