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The National Lottery: Meet The Celebrations
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creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game. Since the addition of the new game, people’s chances of becoming winners and millionaires have greatly increased - much to the exhaustion of the in-house band ‘The Celebrations’. The 60-second TVC directed by Radical Media's Steve Miller takes us through their hectic day-to-day schedule, playing ‘Celebration’ for the many winners of Lotto with Lotto Plus. The band tells viewers it didn’t used to be like this, ‘there used to be one or two winners a week, but now it seems like the siren never stops ringing’. The TVC will form part of a fully integrated campaign that will re-incite excitement in Ireland’s most popular National Lottery game. Three 20’ films will follow the initial TVC launch over the next few weeks, and the campaign will be supported across radio, cinema, OOH, DOOH, press, digital, social, activation and POS.
Project Director: Aedamair Cassidy Related |
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