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creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish … read moreNational Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game. Since the addition of the new game, people’s chances of becoming winners and millionaires have greatly increased - much to the exhaustion of the in-house band ‘The Celebrations’. The 60-second TVC directed by Radical Media's Steve Miller takes us through their hectic day-to-day schedule, playing ‘Celebration’ for the many winners of Lotto with Lotto Plus. The band tells viewers it didn’t used to be like this, ‘there used to be one or two winners a week, but now it seems like the siren never stops ringing’. The TVC will form part of a fully integrated campaign that will re-incite excitement in Ireland’s most popular National Lottery game. Three 20’ films will follow the initial TVC launch over the next few weeks, and the campaign will be supported across radio, cinema, OOH, DOOH, press, digital, social, activation and POS.
read less...Project Director: Aedamair Cassidy
Strategy: Patrick Ronaldson, Kathy Troy & Niamh Murphy
Business Director: Katie Oslizlok
Account Manager: Sean Cushen
Media Agency: Starcom
Retoucher: John Keatley & PhotoBy
Music Supervisor: David Bass @ Theodore
Edit Company: Stitch
Editor: Tim Hardy
Post Production Company: Screen Scene
VFX Supervisor: Allen Sillery @Screen Scene
Graphics: Dan McGuire @ Screen Scene
Sound: Will Farrell @ Screen Scene
Post Production Supervisor: Peter Greene
Post-Production Supervisor: Peter Greene
Activation Strategy & Orchestration: Guns or Knives
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