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Diesel: The Ultimate CollaborationThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In this day and age of brands constantly trying to outdo each other for street credit, finding the coolest label to collaborate with has become a major challenge. So how do you find the most in-demand brand in town? Easy: people. Finding where the coolest people queue. Diesel, along with its agency Publicis Italy, is creating its own ironic take on the fashion collaboration by joining forces with none other than Mustafa’s Gemüse Kebap, the famous cult kebab kiosk located in Berlin. Mustafa is a legend in Berlin and his kebabs are so tasty and mouthwatering that people wait for hours on end just to indulge on one of his delicious offerings.
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