 |
Tv
Max: The Burger
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Swedish burger chain introduces the world’s first climate positive burger. In ACNE’s latest film for Max Burgers, the Swedish Burger chain introduces a new kind of burger. It has two buns and many other ingredients that you expect from the ones you’re used to eating, yet is completely different – thanks to it being climate positive. Max is known to champion a sustainable food model, and continues their journey by making everything on their menu climate positive, a feat that they’re first in the world to succeed with. The agency Acne was in its turn given the task of packaging the message in a film, in order to build buzz around Max’s ambitions and increase understanding of the climate issue that the food industry is facing. The film – suitably named “The Burger” – introduces the burger and is part of a larger campaign that started on August 16th.
Kaj Török, CRO & CSO, Max Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
