Naga DDB Tribal Malaysia, DiGi and Directors Think Tank brings "A Special Little Place" to life for Merdeka (or Malaysian Independence Day). This year's Merdeka was a special moment … read morefor many Malaysians, because of the recent change in government through the national elections that had seen a peaceful democratic transfer of power. Widely seen as a change from a corrupt regime that had held power for almost 61 years, this Independence Day was viewed with hope and optimism, and many brands wanted to pay tribute to this national sentiment. How then to pay homage to Malaysia, with its diverse cultures, idiosyncracies, and quirks – a nation of food, people and a laid back can-do attitude? A nation where the modernity lives side by side with quaint back alley ‘mamak’ stalls? A nation where people come together to enjoy durian, sitting on the streets to do so? A nation that has sports figures who have dominated globally, but where people still go down to the local store market in shorts and flip-flops to chat to the local grocer?
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