Paylib: Paylib, le geste simple qui règle tout.

Paylib and Herezie reveal a new ad campaign to introduce its mobile payment service
A new brand platform centered around the swipe gesture to pay every daily purchase
After a new business pitch conducted in early 2018 and won by Herezie Group, Paylib, the mobile payment solution supported by the major French banks, launches a new advertising campaign. This campaign introduces the new communication platform of the brand around the swipe gesture in any circumstance. The first TV spot will be centered around the contactless mobile paiement in stores. The service by Paylib is illustrated by a 80-second comedic spot. Two other films will follow introducing the payment between friends functionality and the friction less online paiement. This campaign marks the largest communication action since the creation of Paylib in 2013. Supported by a heavy media plan, the new Paylib film will appear online, in cinemas and on TV. The films were shot by director Vincent Lobelle (Iconoclast Paris) who brought to the scripts his comedic timing and prowess of directing actors. The music is an original composition by duo Eraldo Bernocchi andLorenzo Esposito Fornasari. Paylib. The simple gesture that takes care of everything.