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Web Film
Best for Britain: Is this the button that could stop Brexit?
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What if the British public could have their say and just press STOP on Brexit? That’s the idea behind a new campaign for Best for Britain, the anti-Brexit organisation, created by London-based independent creative agency Mr. President.
The British public has been wavering under the ongoing Brexit negotiations with many feeling disengaged and disenchanted with the way the government is handling the situation. The team from Mr. President came up with the idea of a magical red button that could put a stop to Brexit. The campaign features a video of giant red “STOP” button that gets discovered in a field by the white cliffs of Dover. The button itself, although fictional, is used to spark conversation to get the public to realise that it's not too late to have the final say on Brexit.
Projects Director - James Fricker |
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