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Team One and Lexus have revealed a new national marketing campaign, “A Product of Mastery,” to debut Lexus’ seventh-generation 2019 ES luxury sedan. The hero TV spot, “Stolen,” reimagines a classic heist with the notion that Lexus has hijacked its best design, technology and craftsmanship over decades of obsession to create a true product of mastery. Another :30 TV spot, titled “Why Bother,” explores the reasons for achieving mastery.
Credits
Other credits
Neil Cleary – Music Supervisor
Joel Dons – Group Account Director
Amy Oars – Account Director
Chris Loughlin – Account Executive
Erica Hara – Senior Project Manager
David Peake – Director of Business Affairs
Nadia Estrada – Business Affairs Manager
Natalie Pranevsky – Associate Business Affairs Manager
Joe Rigonan – Management Supervisor, Product Insights
Matt Factor – President
Shelly Townsend – Executive Producer
Jeanne Stawiarski – Head of Production
EDITORIAL: EXILE Editorial
CL Weaver – Executive Producer
Michael Miller – Post Producer
Conor O’Neill – Editor
Rex Lowry – Assistant Editor
Color Correction: Company 3
Colorist: Stefan Sonnenfeld
Producer: Gabriel Wakeman
Executive Producer: Ashley McKim
VISUAL EFFECTS: Chimeny LA
Filip Kiisk – Managing Director
Ellen Pot – Executive Producer
Sabrina Harrison – Post Producer
Petter Lindholm - VFX Supervisor
Daniel Trbovic – Lead CG Artist
Simon Backlund – Lead Compositor
Music Composition/SFX Design/Mix: Barking Owl Sound
Barking Owl – Composer
Morgan Johnson – SFX Designer
Mike Franklin – Sound Engineer
Kelly Bayett – Executive Producer/ Creative Director
KC Dossett – Producer
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