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Dutch National Railways (NS): Taste the Freedom
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Born out of a collaboration between CZAR Amsterdam’s Willem Gerritsen and agency N = 5, Dutch National Railways’ (NS) latest commercial is a beautiful, subtlety told love story between two girls. The film kicks off with a classic love story moment, but with a twist: in the pouring rain, a girl bumps into another girl while hurrying to make her train. Coincidentally she ends up in the same carriage as the other girl and she’s intrigued by her cool attitude and look. She then keeps running into her during her travels and when they both end up on a sunny terrace and finally meet, their affection turns out to be reciprocal, as love is clearly in the air. Ending the film with the quote ‘Taste the Freedom’ seems to have a double meaning as it reflects both the freedom train travel gives you, as well as the freedom being able to choose any partner. Topping it all off with Aretha Franklin’s ‘Natural woman’ the NS really seems to celebrate gay love as something both natural and beautiful.
Agency Production: Christ Bloemheuvel |
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