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One Percent Collective: Mike & Mandy


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As part of its We Care positioning and recently launched Ethical Content Division, global boutique production company Sweetshop Director Louis Sutherland is behind a comical online video for New Zealand movement One Percent Collective. One Percent Collective is New Zealand’s movement for a better way to donate. There are hundreds of people who donate 1% of their income through the system to support their choice of great Kiwi-based causes in the easiest and awesome-est way possible. Conceived and Directed by Louis and written in partnership with London-based Creative / Copywriter Naz Nazil, ‘Mike & Mandy’ tells the nice but odd love story of a couple who are absolutely content with just putting 1% into life. But sometimes even a little bit can be more than enough.
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Client: Patrick Shepherd, Chief Do-er One Percent Collective

Creative Consultants: Breigh Kenley & Jordan Pinkston

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