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NSPCC ChildLine: Every Day
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The campaign launched on the 3rd of September and will be advertised on televisions across the whole of the UK, where studies show one in five children have experienced abuse or neglect. At the heart of the film, called ‘Every Day’ in reference to the work the NSPCC do on a daily basis, is the conviction that underpins the entire charity - that child abuse is preventable and not inevitable. It was this simple message that creative production company 3angrymen honed in on when faced with the challenge of showing the breadth and complexity of an organisation as far reaching as the NSPCC. And it’s this same message that gives the film its hopeful momentum. Agency: 3angrymen Productions
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