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Gousto: Unbox Possibility
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Recipe box company, Gousto, today unveils its first 360 advertising campaign: Unbox Possibility. Introducing families to easier and more enjoyable mealtimes, the £2 million brand campaign follows a £25.5 million cash injection in March. It marks a significant chapter for the food-tech company, helping busy UK households serve up 400 million home-cooked meals by 2025. A collaboration between M&C Saatchi, the7Stars and Framestore, the campaign targets busy families looking for a better way to eat well. Proving Gousto is more than just a box of ingredients, outstanding creative from M&C Saatchi ‘unboxes’ the endless possibilities found within the recipe box. From new cuisines to try, skills to learn and conversations to have around the dinner table – it wins hearts and minds by inviting time-poor families to enjoy the easy and exciting home-cooked meals they’ve always wanted.
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