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Web Film
Play Safe: Down to Test
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Ad agency Banjo has managed to lure music festival fans into taking a pee test for Sexually Transmitted Infections after winning the NSW Government Sexual Health Festival Activation Campaign. Charged with convincing people to pee in a pot, Banjo developed the Down to Test experience using the temptation of a VIP Chill Out Zone offering charging docks, glitter bars and the most coveted of festival perks, clean toilets. The Down to Test Zones are offering music fans the chance to test themselves for a common sexually transmitted infection in exchange for entry to the zone and help them learn more about the importance of safe sex.
Richard Lloyd, Digital Director, Banjo Advertising |
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