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Ad agency Banjo has managed to lure music festival fans into taking a pee test for Sexually Transmitted Infections after winning the NSW Government Sexual Health Festival Activation
… read moreCampaign. Charged with convincing people to pee in a pot, Banjo developed the Down to Test experience using the temptation of a VIP Chill Out Zone offering charging docks, glitter bars and the most coveted of festival perks, clean toilets. The Down to Test Zones are offering music fans the chance to test themselves for a common sexually transmitted infection in exchange for entry to the zone and help them learn more about the importance of safe sex.
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Credits
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Richard Lloyd, Digital Director, Banjo Advertising
Rachel Newton, Digital Director, Banjo Advertising
Sarah King, Planning Director, Banjo Advertising
Samantha Blazevic, Agency Digital Producer, Banjo Advertising
Andrew Varasdi, Managing Partner, Banjo Advertising
Laszlo Kiss, Creative Technologist, Banjo Advertising
Nick Vandermolen, Lead Digital Designer, Banjo Advertising
Ben Hall, Digital Designer, Banjo Advertising
Marty Abrahams, Tech Lead, Banjo Advertising
Marty Janssen, Programs Manager, NSW STI Programs Unit, NSW Health
Gemma Hearnshaw, Program Manager, NSW STI Programs Unit, NSW Health
Victoria Nikulin, Senior Communications Officer, NSW Health
Jessica Dry, Youth Health Promotion Officer, Family Planning NSW
Rebecca Neufeld, Youth Health Promotion Officer, Family Planning NSW
Stephanie De Vries, Health Officer, NSW STI Programs Unit, NSW Health