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Absa Group: Africanacity
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The Africanacity campaign conceived by FCB Joburg is a 360 campaign that comprises a 97-second film directed by Gentlemen’s Greg Rom, radio executions in most of South Africa’s official languages, out-of-home, print, as well as an extensive social media campaign.Featuring a soundtrack that could only come from Africa, the TVC is a collage of vignettes showcasing the innovative ways people in Africa get things done, as well as their ability to embrace technology to keep pace with change.
Head Absa Group Marketing – David Wingfield |
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