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The campaign blends together a new take on the classic crime thriller mystery with a unique series of otherworldly events. The campaign introduces a new character, a detective named
… read moreSarge, who investigates a series of truly remarkable incidents. Despite the inexplicable happenings, Sarge uncovers the real mystery—why the people involved in these incidents paid more than they had to for their insurance. The spot concludes with the message, “It’s a mystery why anyone would pay more for insurance. Get award-winning cover for less with Budget Direct” and the new campaign line, “Budget Direct - Insurance Solved.”
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Credits
Other credits
Chief Marketing Officer - Jonathan Kerr
General Manager - Brand & Media Marketing: Warren Marsh
Marketing Manager - New Customer Acquisition: Catherine Harty
Budget Direct’s Remarkable In-House Marketing & Digital Team
Production Company - Goodoil Films / Rattling Stick
Director - Daniel Kleinman
Executive Producers - Sam Long / Johnnie Frankel
Producer - Andrew McLean
DOP - Ginny Loane
Editors - Mark Burnett @The Editors
Editorial Assistant - Lily Davis
Post Production - alt.vfx
VFX Supervisor - Jay Hawkins
VFX Producer - Celeste Fairlie
Music and Sound Company: Sonar Music
Music Composer - Matteo Zingales
Executive Producer - Sophie Haydon
Sound Designer - Timothy Bridge
Audio Director - Wes Chew
Foley - Longstocking Studios
Stills Photographer - LOUIS & CO, The Mighty Mat Baker
Stills Digi Op - The Incredible Carl Baker