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Nike: Just Do It: Caster Semenya
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Nike continues its headline-grabbing 30th anniversary ‘Just Do It’ campaign with another powerful film and another carefully considered partnership, this time with South African Olympic medallist Caster Semenya. The new film, created by Wieden + Kennedy Amsterdam and directed by Park Pictures’ AG Rojas, retraces the steps on Semenya’s journey towards her elite status, memorialising the key moments that helped her to become the athlete she is today by going back in time from present day to her childhood.
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