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Web Film
PUMA: The Unfollowed Matthew Lesser
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There’s an unknown breed out there, who go about their training without anyone noticing. They may not be world champions or have a huge following, but that doesn’t mean they’re any less dedicated. For every famous sports star there are hundreds of unknown athletes who are also extremely dedicated to their training. They too deserve to be recognised for the hours they put in and the commitment they have to beating their own personal bests. PUMA The Unfollowed celebrates real, dedicated unknown athletes through a series of online films that ‘follow the audience’ using sequential media retargeting – effectively putting them on a pedestal in a manner usually reserved for famous athletes.
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