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Using quirky everyday and not so everyday situations this new BMF Sydney campaign contrasts the fate of unlucky fruit with the fate of the lucky fruit that make it into Ski Yoghurt. “We were given a great opportunity to create a new campaign for SKI. In a very simple and humorous way, the series of new TVC’s breaks the category mould communicating SKI’s unique personality in a way that consumers will really enjoy.” said Warren Brown BMF Executive Creative Director.