Rei das Milhas: New Destinations

"Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. The “New Destinations” campaign intends to invite the target-public of Rei das Milhas to reflect about how they’ve been spending their free time. In order to do that, we created a passport which has, instead of stamps from unforgettable trips, stamps representing cliché activities, that cease to be exciting as time goes in everyday life. By creating this argument, we present Rei das Milhas as a way to break such paradigm, since with its discounts it becomes easier to travel and find new destinations.